Blue green red and purple ocean strategy slideshare. Purple ocean strategy purple ocean strategy blue ocean strategy blue ocean strategy a mixture of both red and blue strategy approaches companies are following those combinations of red and blue strategy purple ocean strategy advocates continuous innovation, numerous traditional. The purple strategy improving the health and social care of people with learning disabilities. The proceedings of 7th international strategic management conference, vol. The business strategy is composed of two types of oceans. Achieved via the delivery of features that have a highest marginal benefit to customer needs. This international bestselling book sold more than a million copies in its first year of publication, and has. Purple ocean strategy the most powerful engine for business growth. Purple ocean was a bulletin board system founded in june 1984.
Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. The innovation management model being discussed for this paper is called the green ocean strategy which is a hybrid theory derived from the more popular theories, blue ocean strategy and red ocean strategy. Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. The impact of advertising in newspapers and magazines is fading people are overwhelmed with information and have stopped paying attention to most media messages. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Made by group d of the minor global trendwatching 2015. Click here to download the blue ocean strategy summary pdf.
You must keep in mind that there is a deeper potential of the marketplace that hasnt been explored yet. Chan kim and renee mauborgne in the indie business book club. Selfmade billionaires ignore the distinction between blue oceans and red oceans. Purple ocean strategy talent professional training group. A blue ocean strategy posits that when a customer changes the purpose of purchasing, a new market is created. Oyo rooms an indian example of blue ocean strategy. To join the free indie business book club, click here. The purple ocean strategy believes that in todays business world organizations require both innovative ideas as well as a series of strategies to compete with rivalry and remain functional in. Blue ocean revisited, working paper, university of. In this article you will learn how to make your competition irrelevant and have sales and profit. This short article examines the many ways blue ocean strategy bos can be used to create a better educational system. On the other hand blue ocean strategy is about growing demand breaking away from the competition.
Blue ocean strategy business competition in india by viral jadhav duration. Using the url or doi link below will ensure access to this page indefinitely. The premise of the book is that companies can succeed by creating. Innovation, new market space and creating demand are central characteristics. Looking at entire industries in this way allows you to tell over time whether an innovation strategy or a competitive strategy is best. Blue green red and purple ocean strategy linkedin slideshare. Blue ocean strategy for ups adam kapp, member ups currently operates world wide and is at the forefront with electronic shipping technologies and a massive fleet of transportation to support business.
While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. How to support smes recovery giorgio gandellinia, daniela venanzib abuniversity of rome iii, via silvio damico, 77, rome 00145, italy abstract this mainly conceptual paper suggests a new approach, aimed at supporting smes strategic realignment in the recovery phase after the economic crisis of 20082009. The modern masterpiece of blue ocean strategy puts forward the classic business concepts of red oceans and blue oceans, which have helped thousands of companies to go beyond keen competitions, create new markets in their corresponding industries. At the high point of its visibility, over 100 different trade wars universes were operated simultaneously with thousands of players logging on each day. If that individual changes purchasing habits based upon aesthetics or fashion, there is a new customer market. Pdf on dec 15, 2011, daniela venanzi and others published purple ocean strategy how to support smes recovery find, read and cite all the research you need on researchgate. Did oyo rooms create a blue ocean within the indian hotel industry. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Various types of strategies are used in strategic management such as red ocean strategy, blue ocean strategy, green ocean strategy, purple. To compete in the bloody red oceans, enterprises end up with very thin. The fundamental premise is that most companies fight competitors headtohead in the same space, chasing the same customers with very similar products, creating a bloodyred ocean in their feeding frenzy. For example, and individual may purchase cloths of a vehicle for its functional purpose. Talking about purple, first and foremost we need to understand that bos is all about creating value for both the firm and customer.
As competition increases, prospects for profit and growth decline. To create purple cow products, godin advises companies to stop advertising and start innovating. Blue ocean strategy the blue ocean approach is a strategic tool that helps innovation strategists asses current and desired future strategic states whereasred ocean is a current state. Blue ocean revisited, working paper, university of roma tre. This mainly conceptual paper suggests a new approach, aimed at supporting smes strategic realignment in the recovery phase after the economic crisis of 20082009. How to create uncontested market space and make the competition irrelevant, harvard business school press. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. The concept of ideal strategy and its realization using white ocean. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Purple ocean strategy purple ocean strategy just as blue ocean strategy states that a red ocean strategy competitive strategy does not guarantee success for the firm purple ocean strategy also claims that blue ocean strategy cannot guarantee the business success in the long run since the blue ocean strategy will finally turn red. Value for customers could be lower price, quality and the likes. This blog post examines the companys strategy and using the four actions framework it analyses what the hotel chain eliminated, reduced, raised and created to differentiate itself from the competition. Blue ocean strategy is a theory explained in a 2005 book by w. This blog article is a overview of some of the key points of the book by w.
Pdf purple ocean strategy how to support smes recovery. Blue ocean strategy, value innovation plays a dominant role in strategy formulation. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. They represent businesses that may not be around today, or werent around until they came on to the scene. Red ocean strategy blue ocean strategy compete in existing market space create uncontested market space beat the competition make the competition irrelevant exploit existing demand create and capture new demand make the valuecost tradeoff break the valuecost tradeoff align the whole system of a companys activities with its strategic. A red ocean strategy requires that you are equipped with the business acumen and situational knowledge to be a trusted advisor, with that recipe. Summary of the first four chapters of the international bestseller blue ocean strategy. Red, blue and purple ocean strategy by petra koziotova on. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Blue ocean strategy can be applied across sectors or businesses. Globalization is characterized by global production and exchange of goods and services as well as a global flow of technology information and capital. Blue ocean strategy is a book published in 2005 and written by w. Blue ocean strategy formulation the four principles of strategy formation click here to read this article. Value innovation strategy competes in an uncontested market space.
Essay about blue ocean strategy 825 words bartleby. Blue ocean strategy is where a company creates a completely new market space or market category. A marketcompeting strategy divides existing wealth between rival companies. Today, oyo rooms has a presence in 174 cities with over 4500 properties. Pdf this mainly conceptual paper suggests a new approach, aimed at supporting smes strategic realignment in the recovery phase after the economic. Blue ocean strategy is the most successful book on business masterplanning. Most blue oceans are created from within red oceans by expanding existing industry boundaries. Pdf this paper explains the importance of purple ocean strategy in the dynamic contemporary environment. To understand red ocean strategy let us begin by defining blue ocean strategy. Blue ocean strategy including examples and pdf download. The purple ocean bbs was best known for its numerous gaming features including numerous different versions and scenarios of trade wars, 2000, and 2002. There is ample opportunity for growth that is both profitable and rapid.
This new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at least in the beginning. Transform your business by being remarkable purple cow. The on the blue ocean strategy essay 1969 words 8 pages. The model suggested in this article, starting from the blue ocean strategys approach, identifies the weaknesses of its original formulation, and proposes its. The process sounds very much like how bos is used every day in the business world because not surprisingly, people in practically any industry ask similar questions. A blue ocean strategy is based on creating demand that is not currently in existence, rather than fighting over it with other companies. The possibility of purple ocean strategies fabiyi olawale, ict consultant, nigeria, member is there such a thing as a purple ocean strategy. Of course, the blueocean approach to this model would call. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. Blue ocean strategy summary click here to read this article. Our theory is not to be confused with similarlynamed strategies that deal with environmental impact of business.
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